CI/BI

Introducing the logo and identity of GS

Logo
Color Guidelines

Logo

GS Logo

The logo symbolizes the dynamic nature of the energy business and the growth and energetic performance of distribution service.
Its three colors represent the sun, sky, sea, and land, creating a sense of simplicity and dynamic visual.

Color Scheme

Orange OrangePassion
and energy of the sun
Green GreenLand environment
and infinite possibilities
Blue BlueTransparency
and creativity of the sky and sea

Meaning of “GS”

The letters “GS” do not stand for any specific word or imply any meaning in particular. It is just as is.

CI & BI

CI & BI Download(AI, JPG)

Caution

Any unauthorized use of the above CI or BI is subject to penalty under Article 93 of the Trade Act.
CI (Corporate Identity) / BI (Brand Identity)
(Note) Article 93 of the Trade Act – Any infringement of trademark/license shall be subject to the maximum of 7 years imprisonment or fine of KRW 100M. (Revised on February 3, 2001.)

GS의 로고 색상규정
GS COLOR	SPOT	CMYK(PROCESS)	RGB(DESKTOP)	RGB(BROADCAST)	HEX(WEB-SAFE)
color1	PANTONE 321C	100/0/50/0	0/153/153	0/153	009999
color2	PANTONE 300C	100/50/0/0	51/102/204	20/102/204	3366CC
color3	PANTONE 368C	53/0/100/0	153/204/0	600/200/10	CC6600
color4	PANTONE 173C	0/75/100/0	204/102/0	20/102/1	999999
color5	PANTONE COOL GRAY 10C	0/0/0/75	102/102/102	102/102/102
color6	PANTONE WARM GRAY 1C	0/0/3/8	235/235/227

GS TOWER, 508, NONHYEON-RO, GANGNAM-GU, SEOUL, 135-985, KOREA

GS Retail

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